Portfolio -

You'll find my portfolio below…

But if you'd like to see more writing on a particular topic or for a specific publication, please let me know.

... • 24th January 2024

MadeforMums

I was delighted to be asked to review some twin-focused products for this advice-packed online community. Each write-up, like this pushchair one, involved lots of testing, heaps of photos and penning an easy-to-digest yet detailed review in keeping with the brand's house style.

HR Magazine

I'm a regular contributor for the lovely people at this trade title and have been lucky to speak to lots of clever people when writing for them. You’ll find some of my favourites in the article slideshow below.

Mike Williams, CHRO for KellyDeli

Turning a low-impact HR function into a well-respected and strategically successful operation... This guru explains how it's done.

Is your L&D training going to waste?

What are the disconnects around learning and development? Here, I uncovered tactics HR can harness to make learning stick.

Does your organisation need dedicated health and wellbeing roles?

I investigated how these positions contribute to wider company culture. Are they worthwhile?

How to make remote work eco-friendly

I found out what HR teams can do to make hybrid work greener.

HR can help hit UN’s Sustainable Development Goals

Interviews with HR directors and other big names, giving the reader tangible advice.

Take the time to recharge

As a 'busy' working mum, exploring the automatic "totally slammed" response to "how are you?" was so interesting.

Does it take a business to raise a child?

The extent to which some employers go beyond legislation with family-friendly policies is impressive.

Editor at Executive PA magazine

I have a big soft spot for this Australia-based trade title. I pitched client stories to the then-editor when I had my first PR job then freelanced for her when I started out on my own part-time. Being offered the editor role came at the perfect time as I'd just made Little Black Dog Media my full-time job. I've popped off for a couple of maternity leaves but I'm delighted to be back at the helm as editor, sourcing, writting, subbing and proofing content. Click here to see a recent issue.

Executive PA again...

Another issue of this trade publication. I particularly loved working with Karen McCarthy on the main feature about her inspiring personal journey. A lesson to us all, not just EAs, on resilience and dealing with change.

Your Scottish Wedding

I was invited to help launch Scotland's newest wedding publication and now I'm regularly responsible for pitching fresh ideas, researching and writing articles, proofreading the finished mag and discussing it post-print on the YSW podcast. My fave part to write? Has to be talking to the featured couples about how they made their wedding special. But I also adore interviewing suppliers and having their expertise shape my content in unexpected but great ways. Click here to see YSW on issuu.com or browse the article slideshow below.

Scotland’s first queer Jewish wedding

Honoured to cover this whimsical wedding where I had to pay close attention to pronouns. The best bit? Amazing feedback from the couple.

Introducing your special ‘something blue’ shoe

A short, punchy website story about some shoes Carrie Bradshaw would have approved of.

A sustainable Scottish Highlands elopement

Loved the eco-friendly focus here, and a good lesson for me in making sure I stuck to Bryher's preferred pronouns throughout.

Swooned over the Ashley Graham x Pronovias 2023 bridal collection yet?

An image-focused web piece to drum up excitement for the launch of a bridal designer and body activitst collab.

An idyllic beach wedding for five

A real wedding story about an elopement done right, featuring delicious post-ceremony crepes.

Time to banish those bridal hang-ups!

I got answers from Scotland's bridalwear experts on questions to-be-weds may be embarrassed to ask but need to know.

All-aboard for a steam train wedding

No walk down the aisle, free rein over bridesmaids' outfits - oh, and tying the knot on a train. This wedding is one for those who love something different.

Ellon Life

I love being part of Ellon Life, providing the written aspect of the team effort to showcase Ellon as a must-visit or must-move-to spot in Aberdeenshire. I support the superstars at Reason Agency with marketing content and stories from real businesses, writing according to their style rules whilst putting my own stamp on the pieces. Click here to check out the website.

How YOU can support local in Ellon this Christmas

I wish I got to write about Christmas more often. This article was fun.

Would you like some free promotion with Ellon Stories?

A selection of a short, sharp, succinct stories about real people and their businesses. I love this stuff.

Scottish Business Insider

Researched and wrote Scottish Business Insider's 16-page independent school supplement from 2018 until the closure of the publication in 2022. Each edition included news, features and investigative pieces on the most topical issues. Click to see the final supplement.

. . . • 19th April 2019

Sonya Angus: The Unique Boutique

I wrote web content to reflect the shop's luxurious yet friendly, community vibe. It was vital to use a tone that mirrored how the owner, Sonya, speaks to create seamless communications on and offline - and I’m happy to report I nailed it! Click to see the end result.

Golden rules

Developed a fresh suite of marketing materials for this new brand. Broke down extensive technical information to create a likable, premium brand with easy-to-understand benefits for its dual audience.

Blog: Five reasons your dog wants you to try cold pressed food

A persuasive, punchy blog post to convince dog owners cold-pressed dog food is the perfect, affordable dry dog food alternative.

Blog: Why the cost to install an irrigation system is won back with ROI

A completely new topic for me, I researched the company, it’s competitors and the sector then drafted a persuasive blog to demonstrate that ROI on irrigation systems outweighs spend. Also, this was an American organisation and audience so it was essential to adapt my language and spelling to suit.

Stronachs / ASPC

1 Cromwell Road

I transformed the property schedule for my own home, combining informal language, light humour and a friendly tone with benefit-packed copy… And it may be a coincidence but it went under offer shortly after my overhaul!

Un1que Disco

Although Ian's website was still attracting clients, it hadn't had any TLC for years. Whilst I don't support on the design side (but have contacts who can), I brought the content bang up-to-date. Some of it simply needed rewritten or its layout tweaked to make it easier for a reader to skim through. For other bits, I picked Ian's brains - for example, he had more testimonials than I could believe but hadn't been showing them off online. I popped them front and centre, and peppered them throughout, because what's better than a great recommendation when you're looking for a service?

Aberdeen Academy of Performing Arts

Blog: Why a piece of seaweed is so much more than just a piece of seaweed

I may not be able to take credit for this intriguing title (thanks Rachel) but the rest is all my work. I simply took the lovely owner of Aberdeen Academy of Performing Arts' self-confessed "jumbled notes" and turned them into an easy-to-read yet packed-full-of-info blog.

How much do mother-of-the-bride and mother-of-the-groom outfits actually cost?

Writing for Tie the Knot, I investigated what mums can realistically expect to spend on an outfit for their child's wedding. It's an informative, fact-packed piece that still hits the mag's informal and friendly tone.

How to plan a more environmentally sustainable, greener wedding in Scotland

Did you know the average wedding produces almost 15 tonnes of CO2? (FYI, an individual produces 12 tonnes over the course of a whole YEAR). I quizzed suppliers on ways couples can have planet-friendly nuptials.