Hi, I’m Claire
Get words that sound like you – finally.
You’ve got the ideas. Maybe some AI drafts. Notes you keep meaning to come back to. But nothing feels quite right – and it’s all taking up more time and headspace than it should.
I listen, pull out the gold and give you language that actually sounds like you. So you can stop second-guessing your content and get back to running your business.
My signature offer. Your lifesaver.
The Messaging Kit
Everything you need to sound like you – all in one place.
We find your voice, your people and your message. You leave with brand messaging, a brand voice guide, ideal client profiles, voice of customer research, a quick reference card and a practical guide to using it all, including how to make AI drafts finally sound human.
The process is low-effort on your end. You share your thoughts (notes, voice notes, brain dumps, AI drafts, the lot). I do the reading, the research and the thinking. You get a complete kit, ready to use.
We find:
Your voice
How you naturally communicate and what makes it distinctly yours.
Your people
Who your ideal clients are, their challenges, and crucially, the exact words they use to describe them.
Your message
What you stand for, what sets you apart and how to talk about it in a way that works for your people.
You leave with:
Confidence when writing about your business (because the right words are already there, waiting).
Something you’re proud to share – on your website, socials, emails, proposals, the lot.
Time and headspace back (because this has been taking up more of both than it should).
Freedom from second-guessing, finally.
An anchor for everything you write going forward.
What's in your kit:
Brand messaging – Your core message(s) and positioning, written clearly so you can use it everywhere without reinventing it each time.
Brand voice guide – How you sound, not just what you say. The bit that makes AI drafts suddenly start sounding human.
Ideal client profile(s) – A real person you can write to, not a demographic spreadsheet.
Voice of customer research – The words your clients actually use to describe your work. When your copy sounds instantly familiar to them, this is why.
Quick reference card – Everything distilled onto a two-pager for the moments you just need to check you’re on track.
How to use your kit – Practical guidance for writing captions, drafting emails, briefing designers and prompting AI so everything stays on-brand without overthinking.
Bonus: The Human Checklist – How to spot and fix the patterns that make AI output sound like everyone else.
How it works:
No long meetings and no back-and-forth. Just a simple, low-effort process on your end.
1. You share:
I send you a Q&A document and a voice of customer hub, which is a place to drop testimonials, DMs, feedback, anything your clients have said. Answer what feels relevant, skip what doesn’t. Voice notes, rough notes and brain dumps are all welcome. The messier the better, really!
2. I get started:
I read everything you’ve shared, do my own research and start pulling out the patterns, like your voice, your themes and your people. This is where the thinking happens (and it leaves you to get on with what you do best).
3. You get your kit:
I deliver your full Messaging Kit (everything named above). It’ll be ready to use with information about what’s in it and how to make the most of it. From there, it’s yours.
Not spotted what you need?
That’s okay – lots of projects don’t fit neatly into a box. Send me a quick note and I’ll tell you honestly if I can help. If not, I’ll point you in the right direction (I love a good recommendation).
A peek at past projects
Client wins
Messy notes in. Award-winning copy out.
Fresh Faced Facials with Kaye
Before: Kaye’s website copy felt flat and didn’t sound like her, especially where AI had helped get words down quickly. She was spinning too many plates to sort it herself.
After: I shaped her raw ideas and AI drafts into clear, confident copy that reflected her personality and expertise.
Outcome: Words that finally match the quality of her work: “You came into my brain and pulled the thoughts out. I’m now confident sending people to my website.”
The Success Formula
Before: Nicola wanted her sales page to sound like her – and sell tickets to her latest event.
After: I strategised, sense-checked, pulled the real story forward and tightened every line I could.
Outcome: Powerful copy in Nicola’s voice that she said “got much more sign-ups than if I’d tried to fix it myself.”
Rebecca Carr Hair Salon
Before: A mash-up of voice notes, screenshots, and in-person chats about the incredible client experience (it’s so much more than just a trim).
After: I wove the facts, stats and testimonials into a polished award entry with warm, strategic storytelling.
Outcome: Clear, confident copy that showcased exactly why Rebecca’s salon stands out – and won her the British Hairdressing Business Award for customer service.
Kaye, Fresh Faced Facials with Kaye
"She took away all the overwhelm from my AI copy and turned it into me. It never feels generic. Even her emails, you just get this instant feeling of warmth."
“You can tell when something’s been written by AI. No matter how much you try to shape it, it just never sounds like you. That’s why I reached out.
What I didn’t expect was how much deeper it went. Claire didn’t just fix my copy – she got underneath me, my business, my ideal client. The detail she came back with was phenomenal. I refer back to it all the time. It’s shaped my Instagram, my stories, how I think about other areas of the business. Things I hadn’t even considered.
There’s so much compassion in they way she works. Even her emails, you just get this instant feeling of warmth. It never feels generic. She’s listened, she’s thought about you specifically. She took away all the overwhelm from my AI copy and turned it into me.
More people are landing on my website now. They get it. It just feels so much better. People hear ‘copywriter’ and think someone who writes copy. It’s so much deeper than that. She just gets it.“
Julie, Just Ask Julie Professional Organiser
"I had no idea how to work on my brand messaging or where to start, and hadn't really thought about who my ideal client was. Claire just gets it and I really felt I could be myself."
“I knew I wanted to work with Claire after our first meeting – we clicked instantly. I had no idea how to work on my brand messaging or where to start, and hadn’t really thought about who my ideal client was. Claire just gets it, gets me and I really felt I could be myself.
What she produced felt so personal, so me, that I called it my Just Ask Julie Bible. The How to Guide is so helpful and clear, it had me nodding along and smiling. And The Human Checklist is genius. To have both documents alongside everything else is a game changer, especially for someone like me who needs something visual to refer back to.
I’m heading into the new year with clarity, confidence and the words I never quite had before. It was one of the best decisions I’ve made for my business. So glad I found her.”
Nicola Davidson, The Success Formula
"I have a lot of good stuff to say and sometimes it gets buried. But you see it, pull it out and help me shape it."
“You’ve helped me find my tone and my style, and turn my crazy brain dumps into proper content.
But what really makes you different is that if I’m feeling ‘oh Godddd’ I can just be that with you. I don’t have to be professional and have it all figured out. I can just say “Claire, it’s this, help me” and you get it.
You always pull nuggets out of stuff I don’t even realise are nuggets. That’s your talent. I have a lot of good stuff to say and sometimes it gets buried. But you see it, pull it out and help me shape it.”
Hi there!
I help business owners who are brilliant at what they do but can’t quite put it into words – or whose words just don’t reflect the quality of their work.
Some of my clients are time-poor and overloaded. They’ve got ideas, AI drafts and a list of things they’re meaning to come back to – they just need someone to step in and sort it properly. Others know they’re underselling themselves but can’t see it clearly enough to fix it. I’m here for both.
With 15 years working with words across editorial, publishing and brand, I know how to spot the real story. Clients tell me I make them sound like themselves on their best day. The process is calm, low-fuss and doesn’t need meetings. You bring the thoughts; I bring structure, voice and clarity.
Work aside, I’m all about my twins + 1, husband, wine + pals, heated blanket and rotating stack of books and reality TV.
If your words need sorting, you’re in the right place.
Claire xx
Clear words – no overthinking.
Let’s do this!
If you’ve got better things to do than wrestle with words late at night, email me or fill in this form.
Hot messes welcome. Zero judgement, always.
Here’s what happens next:
- Tell me what you’re working on (brief, brain dump or voice note – all fine).
- I come back with a clear quote and a sense of where we’d start.
- You hand it over, I sort it, you get back to running your business.
Let’s get started.