BeautyBooker Training Hub
Introducing Scotland's hair and beauty professionals to a new dedicated training directory (the first of its kind in the country) with clear, concise copy and a fun, friendly tone.
Claire Muir
I write so you don't have to.
Sonya Angus: The Unique Boutique
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11th September 2020
You represent the power of local, independent shopping
A printed advert to attract shoppers post-lockdown. Inviting messaging and a comforting tone while emphasising the luxe shopping experience.
XIC
•
11th September 2020
Update: summer 2020
Led the development of a newsletter series, creating a structure, crafting short, snappy, engaging copy and instructing designers.
The Flock
•
9th September 2020
Getting beauty back on duty
Proofreading and editing Q&A answers to ensure BeautyBooker's key messages were strongly communicated.
XIC
•
4th September 2020
Five ways to boost business with your 2021 calendar
It would be easy to recycle last year's marketing materials but XIC wanted to be different. Lured clients in with a clever, fact-and-tip-filled spin on an often flogged-to-death product.
Stronachs / ASPC
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1st July 2020
1 Cromwell Road
With permission from Stronachs, transformed the property schedule for my own home. Combined informal language, light humour and a friendly tone with benefit-packed copy.
Rùn Dog Food
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30th June 2020
Golden rules
Developed a fresh suite of marketing materials for this new brand. Broke down extensive technical information to create a likable, premium brand with easy-to-understand benefits for its dual audience.
Rùn Dog Food
•
18th June 2020
Five reasons your dog wants you to try cold pressed food
A persuasive, punchy blog post to convince dog owners cold-pressed dog food is the perfect, affordable dry dog food alternative.
XIC
•
15th June 2020
Five ways to make your marketing pack work harder
A blog packed with free advice, tips, and tricks - with an underlying message that XIC can help the reader put them into practice.
Sonya Angus: The Unique Boutique
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21st March 2020
Your sparkling star in the corner of Cults - an update...
Crafting clear, informative newsletter copy with a sensitive yet positive tone to announce the temporary closure of Sonya's shop due to lockdown.
Sonya Angus: The Unique Boutique
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2nd March 2020
This way to all the lovely things...
Subtly persuasive product launch copy.
Scotia Homes
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1st October 2019
Your opinion matters
Challenged to get a community on-side regarding a highly controversial issue. An easy-to-digest format was essential to get need-to-know information across without overwhelming. The tone had to be sensitive and sympathetic with language that was authoritative but not demanding, friendly yet professional, and persuasive but not pushy.
Sonya Angus: The Unique Boutique
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19th April 2019
Sonya Angus: The Unique Boutique
Creating new web content and developing a fresh tone to reflect the shop's luxurious yet friendly, community vibe.
Hoover Pumping
•
9th September 2019
Blog: Why the cost to install an irrigation system is won back with ROI
A persuasive blog to demonstrate that ROI on irrigation systems outweighs spend.
Scotia Homes
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31st May 2019
The Scotia Bugle - Issue 9
Editor of the 24-page friendly-yet-professional Scotia Homes newsletter, distributed to desk- and site-based staff.
Tiger Financial
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26th July 2019
Blog: How do property developers make their money?
Box clever with these six additional profit-boosting strategies.
The Law Practice Solicitors & Estate Agents
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31st October 2016
The Law Practice Solicitors & Estate Agents
Led a rebrand, which included writing and managing the design of a new website to highlight the small, independent company's unusual approach to legal work.
Combined lighthearted yet professional language and tone of voice with creative design techniques, fun photography and quirky team profiles.
The website and associated marketing materials were instrumental in setting TLP apart from competitors and were highly commended within the industry and further afield.
